背景 Background

曾经,bbs流行于每一个城市、高校、兴趣小组,人们也时兴开通自己的blog。

从那以后,中心化web2社交媒体平台依靠巨额投资,招募核心团队,开发出体验优良的产品,吸引人们参与,并形成社交网络。它们开发出了类似Google Ads这样的系统,捕获社交网络的注意力价值,推动平台高速发展。

最近,这些平台开始给它们的社区贡献者分享收益,比如twitter面向KOL推出了twitter广告分润计划;Tiktok母公司字节跳动的另一款产品——今日头条2016年就向其创作者分享收益;Reddit推出了r/cryptocurrency($MOON)和CryptoSnoo NFT。

这些平台的注意力由社区/话题中的每一个人贡献,理应由我们所有!

如果,社区(兴趣或地方)、话题(或主题)、Meme(模因)、想法、新组织等拥有一个与之关联的Token。那么,我们就可以用Token来管理它们信息的生产、策展和排序,并围绕它们形成一个自由的注意力和影响力市场。

Once upon a time, BBS was popular in every city, university, and interest group, and people also started their own blogs.

Since then, the centralized web2 social media platform has relied on huge investments to recruit core teams, develop products with excellent experiences, attract people to participate, and form social networks. They have developed systems like Google Ads to capture the attention value of social networks and promote the rapid development of the platform.

Recently, these platforms have begun to share revenue with their community contributors. For example, Twitter has launched a Twitter advertising profit-sharing plan for KOLs; another product of Tiktok subsidiary ByteDance, Toutiao, shared revenue with its creators in 2016. ; Reddit launches r/cryptocurrency ($MOON) and CryptoSnoo NFT.

Attention on these platforms is contributed by everyone in the community/topic and should be owned by us!

If a community (interest or place), topic (or theme), Meme (meme), idea, new organization, etc. has a Token associated with it. Then, we can use Tokens to manage the production, curation and sorting of their information, and form a free market of attention and influence around them.

01 Make the community layer on web3 social

社区、话题、Meme等也将成为On-chain(Social)DAO。这些DAO所编织的开放共享社交网络,将呈现出与web2孤岛式社交媒体网络不一样的社交自治世界。进一步,此开放共享社交网络与DeFi、NFT等货币化网络结合,为On-chain(social)DAO创造了无限的、自我延续的经济,它将使不管是个人还是集体的参与者都受益。

与此同时,它将推动Web3社交网络的扩散,弥补Web3社交协议缺失的社区层。缺乏社区层的web3社交网络对于用户没有足够吸引力让其持续参与,我们从Nostr生态应用Damus的快速火爆到归于冷寂可见一斑。反观Steem区块链,由于其社区分布全球,即使它只是简单地使用加密货币$STEEM奖励支持其社区建设和社交互动,依旧拥有大量真实用户的活跃参与。

Wormhole3设计的初衷是为了成为Web3社交的社区层,解决以社交媒体为基础的经济体中注意力的汇集和货币化的主要障碍。我们的论点是 —— 用于推动加密货币发展的相同技术,可以通过创造一个更自由的多边交易市场,引导社区、话题、Meme等取得成功。

与Uniswap通过工厂合约让任何人可以为任何代币创建交易合约,帮助其自动对交易对的流动性提供者分发lp token,并将代币交易过程中捕捉的手续费自动分发给流动性提供者一样。Wormhole3让任何人可以,

1)轻松部署On-chain(social)DAO,配置其社交分发合约,形成注意力池,利用合约评估DAO成员的社交和策展贡献,并使用加密货币自动奖励其成员参与DAO的建设和社交互动;

2)创建promotion或共享社交网络价值分享合约,帮助On-chain(social)DAO与任何第三方进行注意力交易,并自动捕获其中的价值;

3)拓展其资产分发合约,与其他去中心化合约进行组合,使用它们自动评估其成员的贡献,对更多类别的贡献者分发加密货币。

Communities, topics, Meme, etc. will also become On-chain (Social) DAO. The open shared social network woven by these DAOs will present a social autonomous world that is different from the web2 detached social media network. Furthermore, this open-sharing social network is combined with monetization networks such as DeFi and NFT to create an unlimited and self-perpetuating economy for On-chain (social) DAO, which will benefit both individual and collective participants.